Fashion marketing and PR (Record no. 50697)

MARC details
000 -LEADER
fixed length control field 01077cam a2200301 4500
001 - CONTROL NUMBER
control field 0713483342
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980513s1998 en kW eng e
016 00 - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 100=NOTNACO
020 10 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780713483345
-- m
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0713483342
040 00 - CATALOGING SOURCE
Original cataloging agency BDS
072 00 - SUBJECT CATEGORY CODE
Subject category code BEA
-- Beauty and Fashion
-- ukslc
082 00 -
Classification number 746.9206 COS
-- 21
084 00 - OTHER CLASSIFICATION NUMBER
Classification number 746.92 COS
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Costantino, Maria
245 10 - TITLE STATEMENT
Title Fashion marketing and PR
Name of part/section/series (SE) [OBSOLETE] Maria Costantino
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Batsford
Date of publication, distribution, etc. 1998
306 00 - PLAYING TIME
Playing time 96p.
-- ill. (chiefly col.)
-- facsims. (chiefly col.), ports. (chiefly col.)
-- 25 cm
-- pbk
358 00 -
-- 19980901
-- IP
365 00 - TRADE PRICE
Price type code 12.99
490 00 - SERIES STATEMENT
Series statement Fashion files
490 00 - SERIES STATEMENT
Series statement Fashion files
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p.94
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 00 - SUMMARY, ETC.
Summary, etc. Fashion Files is a series that explores key features of the fashion industry. In Fashion Marketing and PR, Maria Costantino examines the increasingly important field of promotion and presentation in setting the discourse of the fashion business.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Clothing trade
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion
General subdivision Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Adult Non-Fiction Reserve Collection Reserve Collection 09/12/1998   746.9206 COS 001925287X 14/11/2020 12.99 28/03/2015 Book - Adult Paperback