Break the Internet : in pursuit of influence /
by Yallop, Olivia.
Material type:
BookPublisher: London : Scribe UK, 2021Description: 288 pages ; 22 cm.ISBN: 9781913348335 (hbk.) :; 1913348334 (hbk.) :.Classification number: 658.872 YALSubject(s): Social media | Internet marketing | Internet advertising | Social media and society | Internet personalities | Business and Management | Business and Management | Society & culture: general | Cultural studies | Popular culture | Media studies | Business & ManagementSummary: Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book - Adult Hardback | Crosby Library | Adult Non-Fiction | 658.872 YAL (Browse shelf(Opens below)) | Checked out | 25/10/2024 | 003101993X | ||
| Book - Adult Hardback | Formby Library | Adult Non-Fiction | 658.872 YAL (Browse shelf(Opens below)) | Available | 003101995X | |||
| Book - Adult Hardback | Southport Library | Adult Non-Fiction | 658.872 YAL (Browse shelf(Opens below)) | Available | 003101994X |
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| 658.872 WEB Web marketing all-in-one for dummies | 658.872 WEL Starting an online business : a practical guide to launching an online business / | 658.872 WEL Starting an online business : a practical guide to launching an online business / | 658.872 YAL Break the Internet : in pursuit of influence / | 658.872 ZIM Web marketing for dummies | 659.1125 CRA The real mad men: | 659.2 BUS Brilliant PR: |
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'.
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