Breaking Twitter : Elon Musk and the most controversial corporate takeover in history /
by Mezrich, Ben.
Material type: BookPublisher: London : Macmillan Business, 2023Description: x, 334 pages : illustrations (black and white) ; 24 cm.ISBN: 9781035032464 (hbk.) :; 1035032465 (hbk.) :.Classification number: 338.761 MEZSubject(s): Musk, Elon | Twitter (Firm) | Online social networks | Consolidation and merger of corporations | Industry | Industry | Biography: business & industry | Biography: science, technology & medicine | Business strategy | Takeovers, mergers & buy-outs | History of specific companies / corporate historySummary: In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book - Adult Hardback | Southport Library | Adult Non-Fiction | 338.761 MEZ (Browse shelf(Opens below)) | Available | 003118104X |
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338.5 AVE Risk analysis / | 338.761 KIR The Facebook effect: | 338.761 LIS The rise and fall of the Murdoch empire | 338.761 MEZ Breaking Twitter : Elon Musk and the most controversial corporate takeover in history / | 338.7613 ENR Servants of the damned : giant law firms and the corruption of justice / | 338.7616 GRE Bread: the story of Greggs | 338.7617 HAR Console wars: Sega vs Nintendo and the battle that defined a generation |
Originally published: U.S.: Grand Central Publishing.
Includes bibliographical references and index.
In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.
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