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Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.
Material type: materialTypeLabelBookPublisher: HarperCollins 2008ISBN: 9780007256525; 0007256523.Classification number: 153.83 ARISubject(s): Decision making | Judgment | Reasoning (Psychology)Subject: Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Adult Hardback Reserve Collection Adult Non-Fiction 153.83 ARI (Browse shelf(Opens below)) Available 002597956X
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Includes bibliographical references and index

Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.

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