TY  - BOOK
AU  - Mazzeo,Michael
AU  - Oyer,Paul
AU  - Schaefer,Scott
TI  - The roadside MBA: Real-world lessons for entrepreneurs, start-ups and small businesses
SN  - 9780230772588
U1  - 658.022 SCH 
PY  - 2014///
PB  - Macmillan
KW  - Small business
KW  - Management
KW  - Strategic planning
KW  - Entrepreneurship
KW  - United States
KW  - Case studies
N2  - This book takes cutting-edge business theory out of the classroom, and onto the open road. Written in an entertaining, informative, engaging style, you'll read about orthodontists and espresso bar owners, radio station executives and car parts manufacturers, all looking to find an edge in a tough economic environment
ER  -