TY - BOOK AU - Engel,Matthew TI - That's the way it crumbles: the American conquest of English SN - 9781781256688 (hbk.) : AV - PE2808 U1 - 427.973 ENG 23 PY - 2017/// CY - London PB - Profile Books KW - Americanisms KW - English language KW - Variation KW - United States KW - Languages KW - eflch KW - ukslc N1 - Includes bibliographical references and index N2 - Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now. In this book Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another ER -