TY  - BOOK
AU  - Courtenay-Smith,Natasha
TI  - StandOutOnline
SN  - 9780349417967 (pbk.) :
AV  - HF5386 
U1  - 650.1 COU 23
PY  - 2020///
CY  - London
PB  - Piatkus
KW  - Success in business
KW  - Internet marketing
KW  - Social media
KW  - Branding (Marketing)
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Originally published: 2018; Includes index
N2  - Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact. Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me? StandOutOnline shows everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche
ER  -