TY - BOOK AU - Smith,Rory TI - Expected goals: the story of how data conquered football and changed the game forever SN - 9780008484071 (pbk.) : AV - GV943 U1 - 796.334 SMI 23 PY - 2023/// CY - London PB - Mudlark KW - Soccer KW - Forecasting KW - Sport KW - eflch KW - ukslc KW - Data analysis: general KW - thema KW - Economics KW - Business strategy KW - Business innovation KW - Knowledge management N1 - Originally published: 2022 N2 - Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win. Data has now suffused almost every aspect of how football is played, coached, scouted and consumed. But it's not the algorithms or new metrics that have made this change, it's the people behind them. This is the story of modern football's great data revolution and the group of curious, entrepreneurial personalities who zealously believed in its potential to transform the game ER -