000 | 01777nam a2200481 4500 | ||
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001 | 9780141040011 | ||
003 | UkPrAHLS | ||
005 | 20240411020014.0 | ||
008 | 080923s2009 enk g| 001 | eng d | ||
020 |
_a9780141040011 (pbk.) : _c9.99 |
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020 |
_a0141040017 (pbk.) : _c9.99 |
||
040 | _aStDuBDS | ||
050 | 4 | _aHB74.P8 | |
072 | 7 |
_aSOC _2eflch |
|
072 | 7 |
_aSOC _2ukslc |
|
082 | 0 | 4 |
_a302 THA _222 |
100 | 1 |
_aThaler, Richard H., _d1945- |
|
245 | 1 | 0 |
_aNudge : _bimproving decisions about health, wealth and happiness / _cRichard H. Thaler and Cass R. Sunstein. |
250 | _aNew international ed. | ||
260 |
_aLondon : _bPenguin, _c2009. |
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299 | 0 | 0 | _aPP |
300 |
_ax, 305 p. : _bill., maps ; _c20 cm. |
||
366 |
_b20090305 _cIP |
||
500 | _aPrevious ed.: New Haven, Conn.: Yale University Press, 2008. | ||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage. | |
650 | 0 | _aChoice (Psychology) | |
650 | 0 | _aInfluence (Psychology) | |
650 | 0 | _aPersuasion (Psychology) | |
650 | 0 | _aSocial psychology. | |
650 | 0 |
_aChoice (Psychology) _xSocial aspects. |
|
650 | 0 |
_aChoice (Psychology) _xEconomic aspects. |
|
650 | 0 | _aDecision making. | |
650 | 0 | _aConsumer behavior. | |
655 | 7 |
_aSociety. _2eflch |
|
655 | 7 |
_aSociety. _2ukslc |
|
700 | 1 | _aSunstein, Cass R.. | |
910 | 0 | 0 | _aBDS level 9 |
951 | 0 | 0 |
_aAN _d05-MAR-2009 |
971 | 0 | 0 | _aAH |
980 | 0 | 0 |
_a2920166 _b1 _c6 _d4848140 |
942 | 0 | 0 | _017 |
999 |
_c186255 _d186255 |