000 01777nam a2200481 4500
001 9780141040011
003 UkPrAHLS
005 20240411020014.0
008 080923s2009 enk g| 001 | eng d
020 _a9780141040011 (pbk.) :
_c9.99
020 _a0141040017 (pbk.) :
_c9.99
040 _aStDuBDS
050 4 _aHB74.P8
072 7 _aSOC
_2eflch
072 7 _aSOC
_2ukslc
082 0 4 _a302 THA
_222
100 1 _aThaler, Richard H.,
_d1945-
245 1 0 _aNudge :
_bimproving decisions about health, wealth and happiness /
_cRichard H. Thaler and Cass R. Sunstein.
250 _aNew international ed.
260 _aLondon :
_bPenguin,
_c2009.
299 0 0 _aPP
300 _ax, 305 p. :
_bill., maps ;
_c20 cm.
366 _b20090305
_cIP
500 _aPrevious ed.: New Haven, Conn.: Yale University Press, 2008.
504 _aIncludes bibliographical references and index.
520 8 _aEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
650 0 _aChoice (Psychology)
650 0 _aInfluence (Psychology)
650 0 _aPersuasion (Psychology)
650 0 _aSocial psychology.
650 0 _aChoice (Psychology)
_xSocial aspects.
650 0 _aChoice (Psychology)
_xEconomic aspects.
650 0 _aDecision making.
650 0 _aConsumer behavior.
655 7 _aSociety.
_2eflch
655 7 _aSociety.
_2ukslc
700 1 _aSunstein, Cass R..
910 0 0 _aBDS level 9
951 0 0 _aAN
_d05-MAR-2009
971 0 0 _aAH
980 0 0 _a2920166
_b1
_c6
_d4848140
942 0 0 _017
999 _c186255
_d186255